Moodmetric / visual brand identity

During an intensive 8 months period a technological invention prototype was turned into a named and branded design item with meaningful functionalities. Jewel smith Vesa Nilsson from OZ jewel designed the most beautiful and highly wearable Moodmetric ring. The ring and application were launched at SLUSH 2014 in Helsinki, Finland, and it was an international press break through practically overnight. The brand colour – a calming green gradient – is instantly recognisable though both visual communications and medias.

CLIENT: Moodmetric – a smart ring for emotional intelligence and well-being. SERVICES: Creative direction, visual brand identity YEAR: 2014 CREDITS: Ring design: Vesa Nilsson / OZ jewel, photographer: Mikko Ryhänen, film: Jonathan Clabburn / PANACEA_FILMS, styling: Kirsi Nisonen, make-up: Emilie Tuuminen.