World Village Festival / visual brand identity renewal

Collaboration with the World Village Festival started in year 2007. A year later in 2008 the new visitor record was made when the number of visitors increased 30% from 60 000 to approximately 80 000 visitors. We designed in close collaboration with the festival team a full 360° marketing campaign, that included newspaper, radio, outdoor e.g. metro or tram advertisements, as well as festival magazine, posters, flyers, banners, bags, t-shirts etc. This wonderful festival promotes multiculturalism, well-being and fairness both in Finland as well as globally. We utilised and strengthened the existing star shaped MAAIL symbol (MAAILMA means “world” in Finnish) and built the new identity around this rotating centre element. Long words “world village festival” and the same in Finnish “maailma kylässä” circulate the star element, making the emblem compact and collective – flourishing spring green meeting point where you can enjoy multicultural music, food and discuss global topics with friends and family.

CLIENT: World Village Festival / Kepa ry SERVICES: Visual identity renewal, festival marketing campaign YEAR: 2007 – 2010 CREDITS: Promoter: Johanna Eurakoski, copywriter: Anu Siivonen, website photo: Liisa Valonen, other photos: by artists.